My Portfolio

SOCIAL MEDIA MANAGEMENT

@falksaltusa

@lillycampbell08

@jacksqualitybeans

GRAPHIC DESIGN

PROJECT 01 - RR OLIVE OIL

Product Packaging Design

The packaging design for Rachael Ray's Olive Oils features a cohesive and visually appealing aesthetic that reflects the premium quality and diverse flavors of the products. Sleek, cylindrical glass bottles in earthy tones, combined with minimalist labels showcasing the Rachael Ray logo, product names, and key selling points, created a premium and professional look. By emphasizing the Mediterranean heritage, eco-friendliness, and exceptional quality of the oils, the packaging will effectively appeal to consumers seeking authentic and flavorful culinary experiences. Approved by the Queen of EVOO herself - Rachael Ray!

PROJECT 02 - ROOTED RADIANCE

Brand Development

A Holistic Approach to Beauty, Skin, and Wellness!

Rooted Radiance Aesthetics & Wellness was created from a deep passion for holistic healing and the belief that true beauty starts from within. After years of struggling with stubborn skin concerns, Emma Lee discovered that lasting results come from nurturing the mind, body, and skin together. This inspired her to create a space where others can experience transformative care using organic, non-toxic products, and experience luxurious treatments.

Every treatment is personalized to deliver the look and feel you desire from your esthetician. From customized facials, where our results-driven treatments blend holistic techniques with organic products to nourish your skin, body, and spirit to waxing or lash extensions, each service is designed to leave you feeling renewed, balanced, and radiant.

PROJECT 02 - BILLY GOAT COFFEE

Product Packaging Design

Billy Goat Cold Brew is a premium cold brew coffee brand inspired by the legend of Kaldi, the goat herder who discovered coffee. Targeting coffee enthusiasts seeking convenience and quality, the brand emphasizes authenticity, sustainability, and a unique storytelling experience. With a focus on exceptional taste, convenient packaging, and a visually appealing design, Kaldi Cold Brew aims to position itself as a leading brand in the cold brew market.

PROJECT 03 - PLAY X

Brand Development

On July 1st 2021, the NCAA revised its rules allowing college athletes to monetize their name, image, and likeness. While this is beneficial for athletes, many sports cannot generate the revenue required to implement this rule.

Beyond Division 1, Division 2 and 3 athletes are not getting the attention they deserve. Play X is a brand that is focused towards helping all athletes monetize their collegiate experience.

Play X will provide personal branding for athletes by hosting camps and enabling them to connect with brands. Our focus is to get all athletes the recognition they deserve, no matter what division or sport.

We EMPOWER college athletes to monetize their athletic career.  We CREATE opportunities for personal branding. We PROTECT our featured athletes..